About
NZ roots.Building for theweb.
Five years in creative agencies, now focused on fullstack product work. Clear UI, solid engineering, and products that hold up across browsers and when traffic spikes.
I started in Auckland agencies shipping Shopify, Hydrogen, and content-heavy marketing sites - product UI that kept pace with the design.
These days I work on fullstack product: growth and SEO at scale, live high-traffic experiences, and UI that stays reliable across browsers and day to day.
Auckland · NZ roots
UI & product
React and Next.js for brand sites, headless commerce, and product surfaces that hold up in production - responsive across breakpoints and devices.
Fullstack apps
End-to-end product work - typed APIs and data layers through to the finished UI.
Quality & performance
Core Web Vitals, SEO, accessibility, and cross-browser testing as part of the build - not a cleanup pass at the end.
Design systems
Taking Figma systems into typed components so teams ship without reinventing the UI every sprint.
Experience
Fullstack Developer
Launch Agent
Fullstack product work: growth and SEO at scale, live high-traffic experiences, and web apps from typed APIs through to production UI - with performance, accessibility, and cross-browser coverage as part of delivery.
February 2023 – Present
Frontend Developer
Brave Digital
Brand and commerce frontends with designers - responsive, cross-browser, and pixel-accurate to Figma. Headless builds like Goodnature (Hydrogen + Sanity) and Unity Books, plus Sanity-driven client sites. Mentored juniors and worked directly with clients on scope and delivery.
August 2021 – February 2023
Frontend Developer
Citric Digital
Maintained and improved client Shopify and WordPress sites - performance, UX, cross-browser fixes, and day-to-day reliability.
January 2021 – August 2021